Strictly 2022: Jayde Adams Rockets To Fan Favourite – With An 18% Increase In Instagram Followers!

On The Table Read, “the best entertainment magazine in the UK“, EXCLUSIVE Strictly Come Dancing data released by entertainment wizards FindMyCasino.com has found Jayde Adams, Richie Anderson and Helen Skelton to be early favourites among Instagram fans! 

FindMyCasino.com recorded the Instagram following of the 15 celebrity contestants participating in this years’ Strictly series 15 minutes before and 15 minutes after the launch show [23/09/22] and show one [24/09/22].

Strictly Come Dancing Celebrity Popularity

This table ranks the celebrities by the total follower increase after the two shows aired:

Celebrity	IG Handle	Total Follower Increase After Launch Show and Show One	% Increase
Jayde Adams	msjaydeadams	12,700	18%
Richie Anderson	iamrichieanderson	6,900	19%
Helen Skelton	helenskelton	6,000	2%
Tyler West	tylerwestt	5,400	20%
Ellie Taylor	elliejanetaylor	5,000	3%
Will Mellor	willmellor76	5,000	2%
Hamza Yassin	hamzayassin90	4,100	31%
Ellie Simmonds	elliesimmonds	3,800	6%
James Bye	jimmybye	3,000	2%
Fleur East	fleureast	2,000	0.25%
Kaye Adams	kayeadamsofficial	2,000	1%
Kym Marsh	marsh_kym	2,000	0.38%
Matt Goss	mattgoss	2,000	1%
Molly Rainford	mollyrainford	2,000	2%
Tony Adams	tonyadamsofficial	1,000	1%

Strictly Come Dancing Favourites

FindMyCasino.com found British comedian Jayde Adams gained the most new followers on the social media platform Instagram after this weekend’s Strictly episodes aired – with an influx of 12,700 fans. That’s an 18% increase on Jayde’s initial following of 72,400 15 minutes before the launch show aired. 

Radio personality Richie Anderson follows in second place with a boost of 6,900 IG followers [a 19% increase], while television presenter Helen Skelton scoops third place [6,000 new followers; 2% increase].

If we’re talking percentage increase, cameraman Hamza Yassin has shot up in interest with over a third [31%] of new fans on his Instagram account – building on his initial 13,100 followers by an extra 4,100. 

Arsenal legend Tony Adams ranks bottom place with an increase of just 1,000. 

Potential Earnings

Which celebrity could potentially put their new following to use and earn the most from sponsored Instagram posts? 

Celebrity	IG Handle	Potential Earnings Per Sponsored Instagram Post [£]
Fleur East	fleureast	2,896
Kym Marsh	marsh_kym	1,882
Will Mellor	willmellor76	1,205
Helen Skelton	helenskelton	1,191
Matt Goss	mattgoss	683
Ellie Taylor	elliejanetaylor	650
Tony Adams	tonyadamsofficial	548
James Bye	jimmybye	535
Kaye Adams	kayeadamsofficial	518
Molly Rainford	mollyrainford	487
Jayde Adams	msjaydeadams	351
Ellie Simmonds	elliesimmonds	291
Richie Anderson	iamrichieanderson	227
Tyler West	tylerwestt	169
Hamza Yassin	hamzayassin90	80

The X Factor star Fleur East takes the top spot, with the potential to earn £2,896 per sponsored Instagram post. 

And while Hamza Yassin has gained a lot of new fans, rumour has it Hamza could earn just £80 per sponsored Instagram post – £2,816 less than Fleur!

Methodology:

Interested in trending entertainment, FindMyCasino.com endeavored to follow the new series of Strictly Come Dancing, to chart the rise [and possible fall] of the celebrity contestants’ social media following on Instagram.

• A seed list of the 15 celebrity contestants was sourced from the BBC and each celebrities’ IG handle was found via Google search. 

• The Instagram following of the 15 celebrity contestants participating in this years’ Strictly series was recorded 15 minutes before and 15 minutes after the launch show [23/09/22] and show one [24/09/22]. 

• Figures and corresponding changes were recorded. The full data set can be accessed here.

• Total follower increase after the launch show and show one was ranked in a table, alongside percentage increases.

• FindMyCasino.com used Influencer Marketing Hub’s Instagram Influencer Sponsored Post Money Calculator to estimate the potential earnings per sponsored Instagram post per contestant. An average was taken from the estimated earnings and converted from dollar amount to pound amount for the purposes of UK outreach. Tools used: https://www.omnicalculator.com/math/average and Google Currency Converter.

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