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On The Table Read Magazine, “the best book magazine in the UK“, Tara Rule helps readers achieve more with her new self help book, STOP APOLOGISING – Silence Your Inner Critic, Find Your Confidence, Stop Saying Sorry.
STOP APOLOGISING – Silence Your Inner Critic, Find Your Confidence, Stop Saying Sorry by Tara Rule has soared the global book charts, taking the number one spot in nearly 10 different categories and is currently sitting at #8 in the overall Movers and Shakers category.
In May 2023, qualified accountant Tara Rule left her last corporate job as Senior Director of Global Business Operations at Adobe, with an opportunity of a Vice President role on the table, faced her fears of the unknown, and leapt into entrepreneurship. She has since built the coaching business she had always wanted, driven by her love of positive psychology and human behaviour.
Now, as an International Positive Psychology expert and coach, speaker and global best-selling author, Tara helps busy professionals, business owners and leaders to play to their strengths, succeed without sacrifice and create a life they love, so they don’t let fear get in the way of reaching their potential.
Tara is now passionate about speaking up about this topic that strikes a chord with so many of us, because the impact of apologising too much can be huge.
I have spent a lot of my eighteen years in corporate roles, noticing my colleagues and clients apologising.
“Sorry for interrupting!”
“Sorry, this may be a stupid question.”
“Sorry, I know everyone else knows what’s going on but…”
“Sorry for taking up your time.”
“Sorry…Sorry…Sorry…”
So often, I would let people know (in a kind and supportive way) they were doing this and they’d respond with, “Sorry! I know I say sorry all the time, but I just don’t know how to stop. Sorry!
Colleagues are less likely to listen to you because you’ve just told them you’re asking a stupid question. You are less likely to get that pay rise you’re trying to ask for because you’re too busy apologising for taking up your boss’s time to ask confidently for what you want. And at home you’re trying to do it all and feeling stressed because there would be too many apologies that you don’t want to make if you, heaven forbid, put yourself first!
The problem goes so much deeper than saying sorry at work or in meetings. The bigger issue is what we say to ourselves. Are we saying sorry for being ourselves? Apologising for living? For taking up space? For not feeling good enough? Have you (like so many people) ever said or thought that you’re stupid or not good enough, that you have to be perfect or don’t deserve to be where you are? That you’re ‘lucky’? I know I’ve said quite a few of these to myself a lot over the years.
-Tara Rule
Tara has had to tackle her own imposter syndrome head on, having continually climbed the career ladder from starting work at 18, through two maternity leaves, and also alongside starting her business. She has battled her own mindset demons, which told her she ‘wasn’t good enough’, and tapped into the tools of positive psychology to build up her confidence in herself.
Thanks to her dedication, she has learnt how to change her mindset to positive self-talk rather than negative and has become a master of setting boundaries, leaning into gratitude and spending as much time as possible doing what she loves. She has successfully silenced her inner critic, found her confidence and has stopped saying sorry.
Tara chose the title STOP APOLOGISING – Silence Your Inner Critic, Find Your Confidence, Stop Saying Sorry to stress that silencing the critic doesn’t mean putting it in a box and trying to ignore it, it is silenced when we listen to it, thank it and calm it down
When it feels listened to, it will feel happier. Then, and only then, will it quieten and give your inner cheerleader the space it deserves. I have been through this process myself. I can guide you now, because I know what it’s like to feel I’m not good enough. I have looked confident to others while having major self-doubt on the inside and I almost let fear get in my way of living a life I love.
-Tara Rule
Tara, known as The Busy2Balanced Positive Psychology Coach, is on a mission to share the positive psychology tools she has learnt for her own personal development with other busy professionals, she hopes to help more people to find the balance she has achieved by writing her own rule-book and playing to her strengths.
I now coach internationally to help professionals to succeed without sacrifice to create a life they love so that they don’t let fear get in the way of them reaching their potential like I nearly did… And, now, via my debut book, I am passionate about helping thousands, tens of thousands, millions of people…
This book is a step towards a more confident you, a step towards a happier future. I have spent years helping clients and colleagues to stop apologising and feel more confident. Even better, I am now teaching my own kids, which is so amazing. I was out for dinner recently, with my husband and two girls who are ten and thirteen.
One of my daughters turned to me and said, ‘Mum, you’ve taught me to say thank you instead of sorry’ – she said this completely unprompted. The grin on my face was huge! For years I’ve heard people apologise when they don’t need to. I was full of so much love and pride that my daughter was aware and was choosing a different way. I’m ridiculously excited about this book, I have crammed it full of ways to help you to stop apologising.
-Tara Rule
Whilst Tara made the decision to step off the corporate ladder to work as an International Coach using her positive psychology training, she is still very much in the corporate world as she’s supporting other professionals to advance their careers.
I love the corporate world. I have had an incredible and happy career. But, I have also seen people broken by the stress of overwhelm, pressure, people pleasing and people feeling like they are juggling everything, they think they’re the only one who feels like this and always putting themselves and self care last on their to do list, which often ends in burnout. I’m passionate about using my coaching skills to support these people”.
15 years ago before I was married with kids I thought I had reached my professional peak, having gained promotion after promotion – but how wrong I was. I have achieved SO much more than I thought possible for myself, whilst also still being there for my family. Through my own personal development journey and some amazing coaches and bosses, I continued to develop in my career and left corporate life earning 10 times what I did 15 years ago, but excitedly also knowing and believing that I will continue this success in my own business. This is because I’ve learnt to back myself and I want to show others how to do this too.
-Tara Rule
Having created a life she loves as a mother of two children where work life balance has been a huge priority for her, her business offers coaching, workshops and retreats which prioritises finding balance, helping people maximise their impact, whilst still prioritising themselves and their self care. The number one question she gets asked is “How do you do it all?” – But, she doesn’t do it all, she prioritises ruthlessly, doesn’t say sorry, has clear boundaries and has invested in herself to really understand what gives her energy.
Imagine talking with confidence. Imagine feeling confident. Imagine having such confidence that you don’t feel the need to apologise. Imagine believing in yourself and backing yourself. Imagine confidently achieving all that you want in life. What would you do with more confidence? What would you achieve? How would life be different?
Kindle: https://amzn.to/4bhprod
Paperback: https://amzn.to/4bd6CCE
Website: https://www.tararulecoaching.com
LinkedIn: https://www.linkedin.com/in/tararule
Instagram: https://www.instagram.com/tararulecoaching/
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