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Written by JJ Barnes
I interviewed podcaster Anna Parker-Naples about her new podcast, Podcasting For Entrepreneurs, and her passion for teaching listeners how to achieve success through podcasting.
I’m Anna Parker-Naples, an ambitious entrepreneur who wants to touch lives and make a difference. I have a multi award winning Hollywood audio background, so becoming a leading podcast expert seemed like a logical next step.
I started podcasting out of a genuine desire to help people understand that they can change their life by changing how they think. I felt that if more people understood that the success they desire is waiting for them if they stop hiding their skills and abilities that we could transform the world.
I have two shows currently ‘Podcasting for Entrepreneurs’ and ‘Entrepreneurs Get Visible’. I’m a fan of podcast show names that do what they say on the tin, and I wanted the right kind of listeners to know immediately if my show would solve their problems and be a useful tool to dip into.
All of them! If you want to spread the word about your work, it’s important to make sure your show can be found everyone that someone chooses to listen. As soon as we’re aware of a platform that hasn’t picked the show up, we apply to be included.
How to stand out from the crowd in a busy industry – both shows help you learn to leverage your audience to drive a profitable business, in terms of your networks, your launches and your products and services.
I host alone although we have high profile entrepreneurial guests on the show too.
I’m CEO of The Podcast Agency, so my excellent team take care of all of the production elements of not just my show, but many other leading podcasters across the world too.
Scripted podcasts can create a disconnect, so I tend to bullet point out the topics I want to cover and then dive in and talk from my knowledge, heart and soul! This gives people a sense that they are involved in a conversation with me, and makes me more relatable.
My very first podcast began almost 5 years ago. I had no idea how to leverage it for my business. Now I am much clearer on the outcomes I want to achieve and how to use the show as a powerful and effective front end of the products and services we offer. The podcasts have become sales machines!
Consistency can be challenging, especially when personal issues arise. I combat this by attempting to batch record well in advance. Releasing my podcasts on time, every time, is a cornerstone commitment I make to my listeners.
I’m a fan of Unstoppable Success by Niyc Pidgeon and Making Money Online by Lisa Johnson. We consulted on and produced both of those no.1 shows, so I love knowing how much we have influenced the content and reach.
Everywhere that I can organically. My emails, my social media, by going on other podcasts as a guest. When you realise the influence you can achieve through audio, it’s a no-brainer to make sure your show is seen wherever it can be.
I do, but not in the traditional sponsorship method. I earn through driving and encouraging listeners to come into The Podcast Community FB Group and join my emailing list. That way we can nurture them much more and gain even more trust.
I love having conversations with interesting people. Through hosting my own show I have become incredibility well connected and made some amazing friends from the guests I have had on. These often lead to affiliations that serve our listeners. The depth of some of the conversations is one of my favourite parts of my working week.
Don’t wing it! Get advice from someone who knows how to make this work for you. Read my book ‘Podcast with Impact’ or have a listen to Podcasting for Entrepreneurs (www.annapn.co/pga)
I am immensely proud of my podcasts. They have given me an audience, credibility, authority, sales, opportunities. They’ve enabled me to sell my books again and again. Most importantly, I receive regular feedback that my podcasts inspire, touch and motivate others to take action. And that holds great meaning for me.
www.facebook.com/groups/thepodcastcommunity
www.instagram.com/annaparkernaples
www.linkedin.com/in/annaparkernaples
Podcasting for Entrepreneurs: www.annapn.co/pfe
Entrepreneurs Get Visible https://annapn.co/egv
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