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On The Table Read Magazine, “the best book magazine in the UK“, new book, Sex Shops To Supermarkets: How Adult Toys Became A Multi-Billion-Pound Industry by Dale Bradford, details how a category, once thought of as a cheap joke, evolved into a vibrant industry in the 21st century.
From Sex Shops to Supermarkets chronicles the phenomenal growth of the sector and how mainstream television, film, and celebrities have rushed to embrace it, with nearly every major UK supermarket now dedicating shelf space to adult toys.
The book discusses a number of significant events in the industry, such as the consumer electronics giant’s launch of its own sex toy, a private prosecution that could have threatened Ann Summers’ business model, and the 2012 jiggle ball shortage.
Additionally, it reveals the strategies behind some of Love Honey’s most successful campaigns and explains how the company built its business through clever public relations. The book comes to a close with venture capitalists making investments in major players and combining them into “supergroups.”
Written by a journalist who has covered the industry for the last two decades, From Sex Shops To Supermarkets: How Adult Toys Became A Multi-Billion Dollar Industry is sprinkled with selective meetings and exceptional experiences. It not only tells a fascinating story that cannot be found anywhere else, but it is also a useful resource for anyone interested in the sex toys industry.
Ann Summers dominated the UK market for sex toys when the 21st century began. Anyone looking to buy a vibrator was likely to become an Ann Summers customer thanks to its army of party planners and high-street stores.
But things got better. Competitors with smart, ambitious goals who traded online rather than in physical stores began entering the market. Lovehoney was the smartest and most ambitious competitor. From Sex Shops to Supermarkets tells the remarkable story of this business that is now worth a billion dollars.
The book describes the evolution of sex shops over the past two decades and the mainstream retailers that have attempted to enter the market. It also examines the Fifty Shades phenomenon, spotlights some of the most innovative products in the industry, and shines a spotlight on the celebrities who have contributed to the gentrification of sex toys.
Since 1995, Dale Bradford has been editing B2B magazines. He had “behind the scenes” access to the adult toy and pleasure product industry while serving as editor of Erotic Trade Only (ETO) from 2003 to 2022. ETO is the only trade publication based in the United Kingdom that focuses on retailers of adult toys and pleasure products.
From Sex Shops To Supermarkets: How Adult Toys Became A Multi-Billion-Pound Industry is available now in paperback (£9.99) and ebook (£4.99) formats from Amazon platforms worldwide.
Paperback: https://www.amazon.co.uk/dp/B0BVCYQLGX/ref=tmm_pap_swatch_0?_encoding=UTF8&qid=&sr=
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