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On The Table Read, “the best creativity magazine in the UK“, Reboot Online Marketing share how many views you need to achieve on your YouTube channel to earn the average annual salary.
With the price of household bills rising at a rate faster than we’ve ever seen before, more and more people are turning to side hustles to cover gaps in their bills. One of the most prevalent side hustles is the use of social media, for example using YouTube or TikTok to create content with the intention of earning money through Adsense or the TikTok Creator Fund.
Indeed, data from search analysis engine Ahrefs shows that YouTube searches for “how to make money on YouTube” stand at 44,000 PER MONTH, with TikTok’s similar search not far behind with 35,000 results per month.
So, with there being interest in turning a side hustle into the main, Reboot SEO Firm utilised the social media calculator at Lickd to establish just how many views on YouTube and TikTok Brits need to achieve to equal their yearly salary, and for scale we’ve compared with the EU too.
The results are below, and upscaled data here: LINK.
Interested in content platforms, Reboot SEO Firm utilised data from lickd.co to establish how many YouTube views citizens in 40 European countries would need to earn the same amount as the net average yearly salary in their respective country if they were considering quitting their job to become a full-time social media star.
Before considering the amount of YouTube views needed, it should be established that the prerequisites needed to be eligible for ‘YouTube’s Partner Programme’ (the programme which enables an individual to make ad revenue from their YouTube videos) is a minimum 1,000 genuine subscribers and over 4,000 valid watch hours from the public in the last 12 months.
Reboot SEO Firm found that Swiss citizens would need to amass 19,365,032 views on their YouTube channel or 218,772,523 TikTok views to generate income that is equal to the net average annual salary of €67,860 (£58,281) in their country.
Denmark (13,355,263) Norway (12,742,225) and Luxembourg (12,235,513) are among the other European countries where aspiring YouTubers would need to surpass over 10 million views on their YouTube channel to accumulate ad revenue that is the same as the net average yearly income in their respective countries – Denmark (£40,194), Norway £38,349) and Luxembourg £36,624), respectively ranking second, third and fourth.
United Kingdom is in 11th position, with Brits needing to gain 8,629,386 views or 97,488,739 views on their respective YouTube and TikTok channels to earn enough revenue to match the £25,971 net average annual salary in the country.
At the other end in the 40th spot is Turkey as Turks with dreams of being a YouTube or TikTok star would need to attract 1,047,980 or 11,839,339 views to earn enough revenue for it to be equivalent to the net average yearly salary of €3,672 (£3,154) in the country.
How about House Prices? Londoners looking to climb the property ladder will need a whopping 176,039,474 YouTube views – for an average house price of £529,829.
Live just outside the capital? A home in the South East will set you back 126,851,974 YouTube views or 1,433,084,463 TikTok views. (For a £382,781 home)
Those residing in the North East have it easier. For a £155,215 home, you’ll need 51,776,316 YouTube views or 584,932,434 TikTok views.
It is important to ask yourself why you want to become a YouTuber. Simply trying to become wealthy from it is not a good enough reason. You ideally want to create a channel which showcases your opinions, passions, and expertise on a subject area(s) you enjoy and are wholeheartedly invested in. By doing so, you give your channel a clear focus and ensure some form of consistency – because you’re more likely to upload regularly if it’s something you have a genuine interest in.
Once you have identified the type of content you want to specialise in, it is your responsibility to stay ahead of the curve. Look out for the latest developments or trends going on in your niche and provide your ‘expert’ opinion on them. Likewise, create fun and engaging content where you can integrate the likes of infographics, question and answer formats and collaborations with other YouTubers/TikTok into your videos to add more depth and discussion around your views/opinions/predictions.
Building up a following on YouTube or TikTok will undoubtedly take time but if you upload regularly and try to make each video better than the last, you are on the right path. Any followers you do gain in your early stages, engage with them in the comments by thanking them for their support. Likewise, use any of their constructive criticism as feedback to improve your channel and don’t be afraid to ask them what sort of videos/content they would like you to do more of – try to cater to their wants/needs.
Notes to Editors:
If you do use the provided stock image of YouTube, then please make sure to use it with the appropriate credit which is as follows: Sutipond Somnam / Shutterstock. TikTok is ‘TikTok – Aaron Weiss’.
We really hope you find this data useful. If you do end up using it, we would very much appreciate a link to https://www.rebootonline.com/ who commissioned the data. A link credit allows us to keep supplying you with future content that you may find useful.
If there’s anything further you need, please do not hesitate to email me! As mentioned, the full dataset is available at this link: HERE.
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