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Written by JJ Barnes
I interviewed Mikey Moran about his career, what inspires him, and the creative process behind his new book, Fearless Beauty.
I have wanted to write a book for years! I was hesitant to start writing until I reached a certain level of success. It was important to me that the advice I give was proven, relatable, and actionable. The book I published in 2021 is exponentially better than what I could have done five years prior because of the experience I gained quickly growing a company.
Quickly growing a business from zero to eight figures takes a certain mindset and a list of strategies. The book was an important part of documenting the early strategies into something that could benefit the entrepreneurs of the future.
The process for discovery and writing began in June of 2020. With Covid being in full force I knew I wouldn’t be doing any summer travel so I thought it was a perfect time for me to be focused on a book. I started with the outline of the book’s structure, chapters, and then filled it in. Organizing my life stories was a crucial part of the book as well.
The entire process took about ten months with the book launching April 14th, 2021. It might have been the most consistent I have ever been with a project. My dedication to the consistency of creating Fearless Beauty was over forty weeks strong.
I wanted to share my experience and theory of being an Entrepreneur. There have not been a lot of business books written about being an entrepreneur in the beauty industry despite its massive size. It’s the book I wish someone handed me fifteen years ago right before I started my first business. It was also a dedication to my Mom’s recent passing.
Self-doubt was my biggest challenge with writing Fearless Beauty. I keep asking myself “is this good enough?” As a highly confident person in business, I had not experienced self-doubt in many years. I embraced the feelings and continued to push through to create a phenomenal book.
The research was collecting my thoughts about stories, strategies, and experiences that I could share to help the reader connect to the book and learn from it. As thoughts and stories came to mind I would add them to a list for further discovery.
The book is broken down into two parts. The first four chapters are all about the entrepreneurial mindset that is needed. This includes a few pages that were written by my long-term girlfriend about what it’s like to be in a relationship with an entrepreneur.
The second half of the book focuses on proven strategies, methods, and actionable steps to start and successfully run a business. This includes business books, credit cards, marketing strategies, branding, and technology.
Yes, of course! It was important to publish a well-crafted book that flows well, doesn’t have grammatical errors, and is professional. I think all writers should hire a professional team to double-check every aspect of their book. We went through many revisions to achieve the best book I could create at this point in my entrepreneurial journey.
Have a full understanding of the commitment it takes to write a book. This is countless hours of brainstorming, writing, revisions, organization, book cover design, and more. Consistency is 100% key. Find a good team to help you with the process and keep you on track for success.
I am planning on writing a follow-up book that is more focused solely on branding and marketing. These are two things that are crucial for the success of a business after you have pushed past the start-up mode. It will be more complex but I plan on explaining it so that it’s easy to understand and relate to.
I am more than proud of the book. The book was dedicated to my mother who passed away months before the writing process. She was a compulsive reader and I know she would have been proud of Fearless Beauty. The messages from entrepreneurs, many features in media like Entrepreneur, and a rave review by Kirkus have completely satisfied my previous self-doubt about the book. Not only would I do it all over again, but I also will.
Amazon: https://www.amazon.com/Fearless-Beauty-Hair-Business-Blueprint/dp/1544520085/
Book Website: https://www.HairBusinessBlueprint.com
Personal Website: https://www.MikeyMoran.com
IG: https://instagram.com/MoranMikey
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