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Written by JJ Barnes
I interviewed writer Diane Diresta about her career in business, what inspired her to write her book, and the creative process that went into Knockout Presentations.
I’m Diane DiResta, a communication strategist specializing in making leaders more powerful so that they’re confident clear and influential. My company, DiResta Communications Inc works in the areas of public speaking, interpersonal communication, and media training. I’m the author of Knockout Presentations.
In my early 20’s I dreamed of writing a book. I thought it would be fiction. Instead a wrote a non-fiction book which is my body of work.
Once I decided I wanted to write a book about public speaking, I started writing it in my home office in my spare time.
15 months from idea to finished manuscript. My timing was good when I approached the publisher who was looking for new books for the Fall.
It was a long time dream. I wanted to share my message with more people and I loved the credibility it gave me.
I had no writing process so my writing was sporadic. Sometimes days went buy and I didn’t write a word. Other times I would sit at the desk and write all day. I didn’t have a coach or any training as a writer.
I read other books on the subject and used the internet. Mostly, I drew on my own experience.
I wrote it as a seminar in a book so I wrote as if I were delivering a workshop. Each chapter addresses a different topic-fear of speaking, organizing a talk, Questions & Answers, etc.
I drilled down from there and provided checklists and Do’s and Don’ts at the end of every chapter.
I hired my own editor as I began the process. After it was accepted by a publisher they provided their own editing.
Follow your desire. Don’t listen to naysayers including your own critical voice. First, get clear about your topic and why you want to write a book. Don’t expect to get rich. A book is a great calling card and marketing piece. Of course, you can earn royalties and sell books in the back of the room but don’t expect to live off your earnings. Many books don’t last more than 2 years. Give yourself deadlines and find an accountability partner to keep you motivated. Anybody can be an author. There are so many publishing options.
Knockout Presentations is a book about in-person public speaking. I may write a book about Virtual Presentations.
Writing a book is one of my proudest accomplishments. It was well worth the effort and it is a legacy. It’s been used as a college text, read in the C-Suite and internationally. It gives me credibility as a speaker. A book is a form of thought leadership.
http://www.linkedin.com/in/dianediresta
http://www.facebook.com/dianediresta
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http://www.youtube.com/dianediresta
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