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Written by JJ Barnes
I interviewed podcaster Yuri Cataldo about his career, what inspires him, and why he started his Advance Your Art podcast.
Yuri Cataldo is an award-winning entrepreneur, keynote speaker, best-selling author, and emerging tech strategist who combines the mindsets of an artist and a technologist.
Named one of the 40 under 40 business leaders in Indiana, Yuri brings years of experience in the arts, design, entrepreneurship, marketing, innovation, and publicity to his advising of founders and startups.
He is a classically trained set/costume designer (Juilliard/Yale/IU) turned entrepreneur with credits on Broadway, Dance, Film, and Opera, the founder of IndigoH2O, the only multiple award-winning bottled alkaline water in the world and the 2015 best tasting water in the world, the co-author of the internationally best-selling book about Bitcoin/ Blockchain: Be Left Behind – Discover Bitcoin and Cryptocurrency Before Your Grandmother beats you to it, and a mentor at Yale Tsai City, MassChallenge, Fintech4Good, and Tech Stars.
The startups he founded have been featured at the Oscars, Golden Globes, the Emmy’s, the MTV VMA’s, and in 260+ magazines and articles. (Forbes, CNN, PBS, Indy Star, Boston Globe) and the startups he advises are on track to do even more.
He is also a frequent speaker on Blockchain, PR/Media Relations, Creative Entrepreneurship, and Corporate Innovation at universities, conferences, corporate events, and with high-ranking government officials from all over the world.
Currently, he is the co-founder/GP of Athenian VC leading the fund investment strategy in Web3, the host of the Advance Your Art podcast, and getting an MBA at MIT.
I started this podcast while building up the Business of Creative Enterprises major at Emerson College in Boston, MA. Universities, in general, have done a poor job of teaching art students how to make money from their art. The program I was building was intended to help in that process.
As I was posting more about the program many of my colleagues in the arts wanted access to classes and material but couldn’t unless they were a student at Emerson. I decided to record the conversations I was having with successful business leaders and creatives and put them out as a podcast so anyone could learn from their journey.
I signed up for Podcasters Paradise to learn the mechanics of podcasting. I was scared to release the first few episodes. I didn’t like the sound of my voice and the podcast didn’t sound professional enough in my opinion, but I just did it.
Advance Your Art
I came up with it by searching available domain names that contained ART in them. This was the one I liked the most that illustrated what the podcast was about.
Apple iTunes, Spotify, Google, etc. Its on everywhere podcasts are found.
This is the show I wish existed when I was in school. Every week I sit down with a creative entrepreneur and ask the who, what, how, when of their successful journey. Listeners won’t just hear a good story but learn how and why each guest made decisions and where they believe their industry is going in the future.
Alone
I edit it which is why episodes sometimes are slower to be released. : )
I do research on every guest and create basic questions to make sure I hit the key points. The podcast is conversational, and I often ask follow-up questions based on their responses which take the conversation in different directions.
In the beginning, I was only focused on guests currently working in the arts. Painters, dancers, designers, musicians, etc. As the podcast has developed I started speaking with creative projects, founders who had a creative background, and individuals who have been able to switch careers using their creative background to their advantage.
Time is my biggest challenge. I do the podcast because I love meeting new people and helping creatives create their own paths. I have a long list of exciting people to interview but only a short amount of time to edit the interviews. The show’s loyal but smaller audience has made it challenging to find sponsors which would pay for editing.
Freakanomics, Pivot, Anything the CBC puts out, Lex Fridman Podcast, Masters of Scale, Genius Network
Instagram, Twitter, articles, and through my guests.
It’s a hobby right now but has led to amazing relationships which have led to other paid opportunities.
I never expected how many doors this would open or relationships it would help me to develop in multiple industries. Because I listen to my own voice weekly I’ve studied my speaking pattern and have learned how to fix it. The show has also made me better at paying close attention to details and asking questions.
Find a subject that you love to talk about and just jump in and do it. The first few episodes won’t be great but you need to get started and not fixate on creating something perfect.
I am very proud of Advance Your Art and the interviews I’ve done. It has allowed me to help the next generation of artists. It’s a lot of work but totally worth it.
Twitter: @ycataldo
Instagram: @ycataldo
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